Close your eyes. Think “jeans.” Now open. They were 501 Originals®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will. These vintage-inspired 501® '54 jeans are built with a classic slim leg, a straight fit through the seat and thigh and the iconic styling you love. 100% cotton.